Privacy Policy

Effective Date: October 6, 2026

This Privacy Policy explains how VWMFS LLC (the "Company"), operator of Visit the Wichita Mountains, the Wichita Mountains & Ft. Sill Visitor Guide, and related digital properties, collects, uses, and protects information when you visit our websites, contact us, submit information, purchase products or services, or otherwise interact with us.

1. Information We Collect

We may collect information that you voluntarily provide to us, including your name, business name, mailing address, email address, telephone number, business information, advertising materials, directory listing information, and other information you submit through forms, purchases, inquiries, or communications with us.

When you use our websites, certain technical information may also be collected automatically, including your IP address, browser type, device information, referring website, pages visited, approximate geographic information derived from your IP address, and information about how you interact with the site.

2. How We Use Information

We may use information we collect to operate and improve our websites and visitor resources; respond to questions and requests; process purchases and advertising orders; manage business directory and marketplace listings; communicate with advertisers, customers, and other users; provide requested products and services; measure website performance and visitor engagement; prevent fraud or misuse; and comply with applicable legal obligations.

3. Purchases and Payment Information

When you purchase a product, advertising package, or other paid service, information necessary to process the transaction may be provided to payment processors and other service providers involved in completing the transaction.

We do not intentionally store complete payment card numbers on our website when payment information is processed by a third-party payment processor. Payment providers process payment information according to their own privacy and security policies.

4. Business Directory and Advertising Information

Businesses may provide information for publication in the Visitor Guide, business directories, marketplace listings, advertisements, promotional pages, and related services. Information intended for publication, such as a business name, address, telephone number, website, description, images, offers, and other promotional information, may be publicly displayed.

5. Cookies and Similar Technologies

Our websites may use cookies and similar technologies to operate site features, remember preferences, maintain shopping or checkout functionality, measure website usage, improve performance, and understand how visitors interact with our content.

Some cookies may be placed by third-party services used on the site. You can control or delete cookies through your browser settings, although disabling certain cookies may affect the operation of some website features.

6. Analytics

We may use analytics services to understand website traffic and usage. These services may collect information such as pages viewed, approximate location, device and browser information, referring sources, and interactions with website content.

We use this information to understand how our websites are being used, improve visitor experiences, evaluate marketing efforts, and improve the content and services we provide.

7. Email and Other Communications

If you contact us, request information, make a purchase, submit a business listing, or otherwise communicate with us, we may use the contact information you provide to respond to you and to provide information related to your request, transaction, listing, advertising relationship, or other interaction with us.

Where permitted by law, we may also send promotional or informational communications. You may unsubscribe from marketing emails by using the unsubscribe instructions provided in those messages. Transactional or service-related communications may still be sent when necessary.

8. How We Share Information

We do not sell personal information to third parties for their independent use.

We may share information with service providers that help us operate our websites and business, including providers of website hosting, ecommerce, payment processing, email delivery, customer management, analytics, security, advertising technology, and other operational services.

We may also disclose information when reasonably necessary to comply with law, legal process, or governmental requests; protect our rights, property, users, or the public; investigate fraud, abuse, or security incidents; or enforce our agreements and policies.

If the Company or its assets are sold, transferred, reorganized, or combined with another business, information associated with the affected operations may be transferred as part of that transaction, subject to applicable law.

9. Third-Party Websites and Services

Our websites may contain links to lodging providers, attractions, restaurants, businesses, reservation systems, social media platforms, payment providers, and other third-party websites or services. We are not responsible for the privacy practices, content, or security of those third parties. Their own privacy policies apply when you interact with them.

10. Data Security

We use reasonable administrative, technical, and organizational measures intended to protect information under our control. However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.

11. Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including providing services, maintaining business and transaction records, resolving disputes, enforcing agreements, preventing fraud, and satisfying legal, accounting, or reporting requirements.

12. Your Privacy Choices

You may contact us to ask about personal information we maintain about you or to request that information be corrected or deleted. We will respond to applicable requests in accordance with legal requirements and may need to verify your identity before completing a request.

Certain information may need to be retained when required by law or when reasonably necessary for legitimate business purposes, including transaction, tax, fraud-prevention, and recordkeeping purposes.

13. Children's Privacy

Our websites are intended for a general audience and are not directed to children under 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete it.

Parents or guardians who believe a child under 13 has provided personal information to us may contact us using the information below.

14. Privacy Rights Under Applicable Law

Depending on where you live, applicable privacy laws may provide you with additional rights regarding your personal information. These may include rights to request access to, correction of, or deletion of certain personal information, or to receive information about how personal information is used or disclosed.

We will honor privacy requests to the extent required by applicable law.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, business practices, or legal requirements. When we make changes, we will update the Effective Date shown at the top of this policy.

16. Contact Us

Questions or requests regarding this Privacy Policy may be directed to:

The Company
Visit the Wichita Mountains
Email: info@visitthewichitamountains.com